Customizable Student Agendas with Colouring Mandalas
InDesign/ Illustrator, 2024
Project Overview: In previous years, our student packages included agendas or plain notebooks that, despite their utility, were often left unused due to their limited customization options. Recognizing both the financial burden and the lack of engagement, we sought a more innovative solution that aligned with students' interests and our branding theme for the year.
Objective: Create a fun, customizable agenda aligned with our 'flat lay' branding theme, incorporating students' love for creativity.
Solution: Understanding the popularity of coloring as a relaxing and creative hobby among students, we reimagined the traditional agenda with a playful and interactive twist. The new agenda incorporates intricate coloring mandalas alongside the essential academic dates, transforming a functional tool into a creative outlet.
Design Approach:
Fun and Playful Theme: By integrating coloring mandalas, we shifted the agenda from a simple organizational tool to a source of enjoyment and personalization for students. This approach not only increases engagement but also added a therapeutic element to everyday planning.
Alignment with Branding Theme: The annual branding theme of 'flat lay' was consistently applied across all marketing materials, including our Viewbook. To maintain this visual coherence, the agenda design was based on the professional photographs we had commissioned, but adapted to be more illustrative and playful.
Functional Customization: Important academic dates were pre-printed, ensuring that the agendas served their primary purpose of helping students stay organized. The addition of customizable colouring sections allowed students to make the agendas uniquely their own, fostering a sense of ownership and personal expression.
Outcome: The new agendas were a hit, significantly increasing student engagement and usage, while aligning perfectly with our brand's visual identity. This project highlights our ability to merge creativity with strategic goals effectively.