New Brunswick College of Craft and Design Annual Fashion Event 2024
InDesign/ Illustrator, 2024
Overview: For the 2024 edition of the New Brunswick College of Craft and Design's annual fashion event, the challenge was to design promotional materials that worked with narrow photos and diverse poses, while incorporating extensive information. The project required creating a cohesive visual identity across pamphlets, tickets, social media, and website materials, as well as table numbers for the event.
Objective: To design visually engaging and information-rich promotional materials that effectively utilize the provided narrow photographs and diverse poses, while maintaining a cohesive and stylish theme for the fashion event.
Solution: Adopting a color block and geometric style, I created a layout that maximized space for information without overwhelming the design. I drew colors from the photographs, particularly focusing on yellow, to create contrast and cohesion across all materials.
Design Approach:
Color Block and Geometric Style: Utilized color blocks and geometric shapes to create structured spaces for information, ensuring clarity and visual appeal despite the narrow photos.
Consistent Color Use: Extracted yellow from the photos and applied it strategically across the design to highlight the title and maintain visual coherence.
Comprehensive Material Design: Designed pamphlets, tickets, social media and website content, and table numbers, ensuring a unified look and feel across all event materials.
Outcome: The project was completed within the tight deadline, and the final designs were met with high satisfaction. The promotional materials effectively highlighted the event while maintaining a cohesive and stylish aesthetic.
