Event Marketing Design for Annual Christmas Craft Sale
Illustrator, 2023
Overview: Each year before Christmas, a major sales event is held where artists sell their art pieces. I was responsible for designing the promotional materials, including posters, social media, and web content. The client desired a fun and wintery theme for the event.
Objective: To create engaging and festive promotional materials that capture the spirit of the Christmas art sale, utilizing a winter theme that stands out and attracts attention.
Solution: Inspired by winter plants and the colors of an ice skating field at sunset, I developed a unique winter plant theme. This approach offered a fresh twist on traditional winter motifs, using a cooler palette and plant imagery to create a fun and visually appealing design.
Design Approach:
Winter Plant Theme: Chose a winter plant theme instead of the typical snow-based designs, drawing inspiration from Christmas plants and the serene colors of a sunset-lit ice skating field.
Cooler Palette: Utilized a cooler color palette to evoke the chill and beauty of winter, while adding a festive and inviting feel.
Fun and Festive: Ensured the design remained fun and festive, aligning with the spirit of the Christmas art sale.
Outcome: The chosen design was well-received, appreciated for its unique twist on the winter theme and its visually appealing execution. The promotional materials effectively conveyed the festive atmosphere of the event and were used across posters, social media, and web platforms.
Drafts
